Skip to content
The Origin of Yoy Natura

A Taste

of

Resilience

In Japan’s busy streets, a young Malaysian student, Michael Teo, worked hard, juggling four part-time jobs every day to support his studies and save for a business back home.

After his long days, Michael found comfort in a small noodle shop near the train station, where bowls of Udon and Ramen revived his spirit and kept him going.

These simple yet meaningful meals became a cherished ritual, providing a brief but essential break that fuelled his determination and helped him get through the toughest days.

新たな旅が始まります

Years later, after returning to Malaysia, Michael ventured into the world of security products, building a successful business. Despite his achievements, the memory of those life-saving bowls of noodles in Japan never left him.

Inspired by his journey, Michael shared these stories with his daughters, teaching them about perseverance, sacrifice, and the small joys that helped him through challenging times.

Driven to understand his experiences on a deeper level, Michael’s daughters decided to travel with him back to Japan in 2014. Together, they went beyond just hearing his stories—they immersed themselves in the rigorous process of learning noodle-making from scratch, walking the same paths and feeling the same dedication he had felt years before.

For two years, they embraced the tradition, technique, and craft of Japanese noodles, realizing that each step of the process mirrored their father’s journey: patience, precision, and the an unwavering commitment to quality.

In 2016, Yoy Natura began its journey, with Michael and his daughters bringing the spirit of resilience and family heritage into every bowl. To this day, they remain committed to refining their craft and offering noodles that are more than just food—they are a reminder of perseverance, comfort, and the beauty of the journey itself.

At Yoy Natura, we believe that a simple bowl of noodles can work wonders, capturing stories, honoring dedication, and celebrating life’s resilience.